ANALYSIS OF DA'WAH VALUES AND THE MALAQBIQ TRADITION IN MANDAR SOCIETY

Abstrak

This study aims to analyze the da'wah values embedded in the Malaqbiq tradition among the Mandar community in Polewali Mandar Regency. Malaqbiq, which means “dignified” or “noble,” is a cultural icon of West Sulawesi consisting of three main elements: malaqbiq pau (noble speech), malaqbiq kedo (noble behavior), and malaqbiq gauq (noble social interaction). This study employs a descriptive qualitative approach, with data collected through in-depth interviews, observation, and documentation. The research informants include Mandar traditional leaders, religious leaders, da'is, parents, and members of the younger generation. The findings indicate that the three elements of Malaqbiq are directly related to the principles of Islamic da'wah. Malaqbiq pau corresponds to da'wah bil lisan (ahsanu qaula; Qur'an 33:70), malaqbiq kedo is aligned with da'wah bil hal (ahsanu takwim; Qur'an 17:37), while malaqbiq gauq reflects da'wah bil uswah (ahsanu amala; Qur'an 49:10). This tradition remains relatively well preserved among the younger generation in Polewali Mandar, although it is estimated to have declined by approximately 20 percent due to the influence of modernization. Malaqbiq has strong potential as an effective culture-based medium of da'wah for fostering a generation of noble character in West Sulawesi.